Projects03 / 04

Anti-Fraud Cartoon Series

Category
Public Safety / Anti-Fraud Communication
Anti-fraud communication — cartoon sequence
Anti-fraud communication — cartoon sequence

Project Background

The available presentation follows a prize offer printed on a parcel label, introducing the risks of requests for personal information and payment disguised as a reward.

Creative Approach

Curiosity, anticipation, doubt and regret give the story its progression. Phone screens, dialogue and a customer-service exchange reveal each stage of the deception. The closing contrast between an enticing offer and a trap reinforces the message.